Effective Date: April 27, 2026 Last Updated: April 27, 2026

Shams Hotels & Resorts (“we,” “us,” “our,” or “Shams Hotels”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://shamshotels.com (the “Site”), make a reservation, or stay at any of our properties, including Shams Prestige Abu Soma, Imperial Shams Abu Soma, Shams Safaga Resort, Shams Lodge Water Sports, Shams Alam Resorts, and Nile Shams Cruise.

By using our Site or services, you agree to the practices described in this Privacy Policy.

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1. Who We Are

Shams Hotels & Resorts is a hospitality group operating hotels, resorts, and a Nile cruise in Egypt.

Address: 37, Baghdad St., Heliopolis, Cairo, Egypt Email: reservation@shamshotels.com Phone: +20 2 24170046

For any privacy-related questions or to exercise your rights, please contact us using the details above.

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2. Information We Collect

We collect the following categories of personal information:

a) Information You Provide Directly

• Full name, date of birth, and nationality
• Passport or national ID details (where required by law for hotel registration)
• Contact details (email address, phone number, postal address)
• Payment information (credit/debit card details, billing address)
• Reservation details (check-in/check-out dates, room preferences, number of guests)
• Special requests, dietary requirements, and accessibility needs
• Travel preferences and loyalty program information
• Communications you send us (emails, contact form submissions, feedback, reviews)
• Job applications and CV details (for careers submissions)

b) Information Collected Automatically

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent, and referring URLs
• Cookies and similar tracking technologies (see Cookie Policy below)

c) Information from Third Parties

• Booking details from online travel agencies (e.g., Booking.com, Expedia)
• Information from social media platforms when you interact with our pages
• Marketing partners and analytics providers

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3. How We Use Your Information

We use your personal information to:

• Process and manage hotel reservations, cruise bookings, and on-site services
• Verify your identity at check-in and comply with Egyptian hospitality regulations
• Process payments and prevent fraud
• Communicate with you about your booking, stay, or inquiries
• Send you marketing communications about offers, promotions, and new experiences (with your consent, where required)
• Personalize your experience and tailor recommendations
• Improve our Site, services, and guest experience
• Conduct analytics and market research
• Comply with legal obligations, including tax, accounting, and tourism authority requirements
• Respond to law enforcement requests or legal proceedings

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4. Legal Basis for Processing

Where applicable law requires, we rely on the following legal bases:

• Contract: to fulfill your reservation and provide hospitality services
• Consent: for marketing communications and non-essential cookies
• Legal obligation: to comply with Egyptian and international law
• Legitimate interests: to operate our business, secure our Site, and improve our services

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5. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Our properties: Shams Prestige, Imperial Shams, Shams Safaga, Shams Lodge, Shams Alam, and Nile Shams Cruise, where relevant to your booking
• Service providers: payment processors, IT and hosting providers, email and CRM platforms, marketing agencies, and analytics services
• Travel partners: online travel agencies, tour operators, and travel agents who facilitate your booking
• Government authorities: Egyptian tourism, immigration, and tax authorities, as required by law
• Professional advisors: lawyers, auditors, and insurers
• Successors in interest: in the event of a merger, acquisition, or sale of assets

All third parties are required to safeguard your information and use it only for the purposes we specify.

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6. International Data Transfers

As an Egyptian company serving international guests, your information may be transferred to and processed in countries outside your country of residence, including Egypt and other countries where our service providers operate. We take appropriate safeguards to ensure your data remains protected in line with applicable laws.

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7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Hotel registration records are typically retained for the period required by Egyptian law. Marketing data is kept until you withdraw consent or unsubscribe.

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8. Your Rights

Depending on your jurisdiction (including under the GDPR for EU/EEA visitors and other applicable laws), you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

To exercise any of these rights, please email reservation@shamshotels.com. We will respond within the timeframes required by applicable law.

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9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

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10. Children’s Privacy

Our Site is not directed at children under 16. We do not knowingly collect personal information from children. Bookings on behalf of minors must be made by a parent or guardian. If you believe a child has provided us with information, please contact us so we can delete it.

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11. Third-Party Links

Our Site may contain links to third-party websites (e.g., Facebook, Instagram, YouTube, LinkedIn, Google Maps). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

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12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. Significant changes will be notified through our Site or via email where appropriate.

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13. Contact Us

If you have questions or concerns about this Privacy Policy or our handling of your data, please contact:

Shams Hotels & Resorts 37, Baghdad St., Heliopolis, Cairo, Egypt Email: reservation@shamshotels.com Phone: +20 2 24170046

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Cookie Policy

This Cookie Policy explains how Shams Hotels & Resorts uses cookies and similar tracking technologies on our website.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, analyze performance, and deliver personalized content and advertising.

2. Types of Cookies We Use

a) Essential Cookies These cookies are necessary for the basic functioning of the Site and cannot be disabled.

b) Comments Cookies Used when you submit comments on our Site.

c) Google Tag Manager Cookies Used to manage marketing and analytics tags on our Site.

d) Statistics Cookies Collect anonymous data to help us understand how visitors use our Site.

e) Google Analytics Cookies Help us track website traffic and usage patterns. For more information, see Google’s Privacy Policy: https://policies.google.com/privacy

3. How to Manage Cookies

When you first visit our Site, you will see a cookie consent banner allowing you to Accept All, Reject, or open Preferences to choose specific categories.

You can also manage cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block cookies from specific sites or all sites
• Set preferences for first-party and third-party cookies
• Block trackers and third-party content

Please note that disabling certain cookies may affect the functionality of our Site, including booking forms and personalization features.

For more information on managing cookies, visit:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

4. Third-Party Cookies

Some cookies are placed by third-party services we use, including Google Analytics, Google Tag Manager, and Mixpanel. These providers have their own privacy and cookie policies, which govern their use of such information.

5. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, law, or our practices. The latest version is always available on this page.

6. Contact Us

For questions about our use of cookies, please contact us at reservation@shamshotels.com.